Belluna launched her first collection in 2002. The collection made its first appearance at the Modefabriek, Amsterdam as a Dutch brand. Not long after, it was presented at the international fair Prêt à Porter, Paris. Belluna design is best described as sophisticated casual wear with an Italian/French flair. Simple design is combined with an attention to detail.

The inspiration for the design of the belluna collection has always been a connection between beautiful details, simplicity, affordability and functionality.